Schoep’s Ice Cream is a Wisconsin tradition. Since 1928 they have been creating memories. They came to us after seeing what we did for Brothers wanting some of that same magic. We have helped guide them down the road towards a new brand identity. Stalwarts of the Mid-West: Canoe camping amongst the pine trees, watching shooting stars in the back of your vintage pickup truck trying to catch fireflies on a warm summer night.

We started with a new logo, style guide, new packaging for 3 lines for 26 different flavors, updated website, a social media strategy, and a guerrilla marketing strategy. Our work covers 48oz “Scrounds”, Gilles Frozen Custards Pints, a new medium of 1/2 Pints, and a handful of Ice Cream novelties.